Are you trying to grow your independent financial advisor business this year? Or do you think you’ve already achieved success and just need to stay on the same path to keep the ball rolling? No matter which camp you fall into, I’m here to tell you that you need to invest more money to really get to the next level. How much money? In most cases, I’ve seen that an investment of $50,000-$100,000 per year is the right amount to keep blowing your goals out of the water and learning everything you need to learn to set the bar higher.

Why to make the investment

It sounds like a lot, right? But when you stop thinking of yourself as a salesperson and start thinking of yourself as a business owner, it really makes all the sense in the world. Business owners understand the value of investing in their business-whether that means spending more for an office space that will impress clients and be a source of pride for their employees or putting their top management through training courses to make sure they’re using industry best practices.

As an independent advisor, the biggest investment you should be making is in yourself. What does that mean? Well, it means taking courses, reading books, and working with a coach who can help you make changes to your business to improve productivity and drive more profits. You’ll never waste money when you invest in your own development. In fact, if you invest in the right way, you’ll find your business growth far outweighs what you spend.

Choosing a coach who’s worth the money

So what do I mean by “investing in the right way”? In most cases, it means choosing the right coach because that coach with be the epicenter of your development. He or she will direct you to the courses, books, and other resources you need to achieve your unique goals. The coach will also be willing to kick your ass a little bit (or a lot) if you need it. And finally, a good coach for a financial advisor is one who is also a financial advisor. Why? Because that coach will have an insider’s point of view and will help you get away from the sales approach that the big firms teach. The right coach will also help you develop a business that serves you instead of the other way around.

No matter where you are in your business right now, you can always take it to the next level. As the famous quote goes, if you’re not growing, you’re dying. This is not the year for your financial advisor business to die—it’s the time for it to finally become what you’ve been envisioning for it so you can make this your best year ever.

Ready to take the next step and invest in yourself? Reach out so we can talk more.